Sweetgreen x Creative/People
From one key hire to an eight-year partnership.
From foundational brand hires to executive leadership, Creative People has helped shape Sweetgreen’s team through multiple phases of growth and transformation.
Brand Creative
Design
Executive
Recent Placements
Sweetgreen partnered with Creative People in 2018, at a pivotal stage of growth as the company built out a centralized headquarters in Los Angeles.
The relationship began with a search for Head of Brand Voice, in partnership with co-founder Nathaniel Ru. What started as a single search quickly grew into a long-term partnership that has now spanned eight years.
Since then, Creative People has made 36 placements across Sweetgreen’s marketing, brand creative, design, and executive teams, helping shape the talent behind one of the most recognizable brands. The work has ranged from building out core functions to partnering with leadership on high-impact senior hires.
“c/p is one of the hardest working firms in the business and they’re also great humans. They have helped us find great talent over the last few years and made the process seems as effortless as possible. A true partner.”
Beyond the numbers, the work helped shape Sweetgreen’s in-house creative team and supported the business through major digital growth and brand transformation.