Leading DTC Beauty Brand Nailed A Hire

In Under 2 Weeks & Key Insights

See full salary benchmark report for data broken down by role, experience level and company stage.

Case Study 🧴

Company Overview: A high-growth, Series B-funded DTC beauty brand is revolutionizing the industry with hyper-personalized haircare and skincare solutions. 

The Challenge: The company was seeking a freelance Senior Brand Marketing Manager to lead go-to-market initiatives, manage creative campaigns, and optimize performance through data-driven decision-making.

However, the search came with specific constraints:

Freelance contract role (limiting candidates seeking full-time positions)

Hybrid schedule (3x/week in office), narrowing the talent pool further

👀 Finding the right fit required a targeted, relationship-driven approach.

The Solution: Bianca, Principal Marketing Agent at Creative People, leveraged her deep industry expertise and network to identify the ideal candidate. Her experience at Peloton, NARS Cosmetics, and Kate Spade made her a standout candidate, with a proven ability to connect marketing initiatives to business outcomes.

The Results:

⚡ Fast Turnaround: The company extended an offer in under two weeks from kickoff.

🎯 Candidate-Company Alignment: The candidate’s expertise in DTC marketing, beauty, and retail directly supported the brand’s growth goals.

🔄 Successful Conversion: Despite having a competitive full-time offer elsewhere, the candidate chose the contract role, made an immediate impact, and ultimately converted to full-time!

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Key Advice for When Hiring 📈

✅ Clear expectations accelerate hiring: Well-defined objectives streamlined the search. (more specifics example: 45 min kickoff call to outline communication standards, key decision makers and, and non -negotiable must haves). For optimal success, this must happen in the beginning. 

✅ Relationships matter: Bianca leveraged insights from past placements to position the brand as an employer of choice.

✅ Specialized expertise drives results: Marketing industry knowledge allowed Bianca to act as a true hiring partner, connecting the dots between candidate experience and business needs. isn’t everything, understanding how candidates evaluate job offers is key to attracting exceptional talent.

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